Organizations of all sizes face the challenge of handling crises that could jeopardize their reputation or success. Crises come in many forms and may not be in a company’s control. Major events such as natural disasters, product recalls, strikes, or criminal behavior by employees can have drastic effects on company profits, shares, workers, and public perception.
Before a business crisis even occurs, organizations may choose to employ a crisis management plan. Part of this is preventing or reducing risks that may lead to a business crisis. When a business crisis is identified, the response must be timely and strategic. Crisis management professionals train media spokespeople and draft messages for release on all communications channels. Once the crisis has passed, crisis management strategy includes ongoing efforts to reduce reputation damage and restore public opinion.