A subcategory of public relations, government relations applies to any business or organization that must comply with government regulations. A government relations manager functions as the liaison between his or her organization and government officials. He or she will often educate the organization on the laws that relate to the business and/or attend public hearings.
Public relations executive Patrick O’Reilly is president of the award-winning OPR Communications located in Riverside, California. Committed to providing excellent service to his clients via results-driven strategies, Patrick O’Reilly and his Riverside office focus on public relations activities that include government relations.
A subcategory of public relations, government relations applies to any business or organization that must comply with government regulations. A government relations manager functions as the liaison between his or her organization and government officials. He or she will often educate the organization on the laws that relate to the business and/or attend public hearings.
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The president and owner of OPR Communications, which he founded in Riverside, California, in 2001, Patrick O’Reilly has overseen hundreds of successful communications campaigns. For his efforts, Patrick O’Reilly and his Riverside-based firm have received awards from organizations like PRWeek and the Public Relations Society of America.
The nation’s leading public relations organization, the Public Relations Society of America (PRSA) has over 100 local chapters and districts to ensure its members stay connected and informed. Focused on setting standards of excellence and principles of ethics, PRSA also works to educate the public about the industry. In addition to annual awards, PRSA sponsors a number of conferences at both the national and local levels, although its main event is the international conference. Not only is it a valuable networking opportunity and career investment, the conference presents the newest technology and information that together are driving the industry. With exhibitors and career advisors, it also hosts a range of pre-conference workshops to help attendees develop specific skill sets and allows them to tailor the conference itself to their particular career levels and specialization. Patrick O'Reilly is a renowned public relations (PR) professional who runs a successful PR firm from his home community in Riverside, California. Working across multiple industries, Patrick O'Reilly leads the Riverside firm in three major areas of PR, including crisis communications.
One of the main roles of a PR team is to support its client or company in the event of a crisis or financial disaster. Due to the suddenness with which events of this nature can strike, PR teams must anticipate a variety of crises well in advance and have at the ready a timely and effective response. PR professionals should also assist in the creation of a crisis management team; this team will likely consist of several PR specialists as well as senior leadership at the company and legal representatives. Furthermore, as many employees at the client company as necessary should understand their role in crisis situations so that a successful response can be initiated as soon as possible. Also to this end, businesses should have a notification system in place so that these employees can be notified of a crisis immediately. In addition, a spokesperson--either be a member of the PR team or a close affiliate of the department--should be trained in the preferences and approved statements of his or her employers. Only this spokesperson should speak directly to the public and media during crisis response, and this individual should deliver messages that have been written and approved by management, and no others. Finally, important stakeholders should be identified prior to any kind of crisis and contacted as early as possible during the response process. This includes employees, of course, as well as outside investors. |
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May 2016
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