A subcategory of public relations, government relations applies to any business or organization that must comply with government regulations. A government relations manager functions as the liaison between his or her organization and government officials. He or she will often educate the organization on the laws that relate to the business and/or attend public hearings.
Public relations executive Patrick O’Reilly is president of the award-winning OPR Communications located in Riverside, California. Committed to providing excellent service to his clients via results-driven strategies, Patrick O’Reilly and his Riverside office focus on public relations activities that include government relations.
A subcategory of public relations, government relations applies to any business or organization that must comply with government regulations. A government relations manager functions as the liaison between his or her organization and government officials. He or she will often educate the organization on the laws that relate to the business and/or attend public hearings.
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Based in Riverside and serving California’s Inland Empire and beyond, Patrick O’Reilly and his staff at OPR Communications provide high-level media relations, crisis management, and public affairs services that assist in building positive relationships with customers and the general public. Among other awards, Patrick O’Reilly and his Riverside company have won recognition for their skill in using social media. In today’s world, communication can be instantaneous, thanks to social media platforms such as Twitter. There are many best practices that will enable a company to get the most out of Twitter. The following are only a few: Build your brand. Your company’s Twitter profile picture, biography, and content should all present a strong and consistent image of who you are and what you have to offer. Use hashtags effectively. A hashtag can indicate your company’s location or area of business, promote a product or event, or even facilitate online conversation. Make sure the ones you use accurately reflect the ideas you want them to. Make a schedule. A Twitter communications plan will ideally include a calendar to help you engage your audience in a variety of ways. You might offer promotions on a certain day, and spotlight uses customers have found for your product on another. Learn the art of the retweet. When you want to promote content from an individual or organization you follow, retweet it with credit to the source. Broadcasting original tweets in addition to retweeting can increase attention to your company. At Riverside, California-based OPR Communications, Patrick O’Reilly and his team of professionals regularly advise small start-up companies and major Fortune 500 corporations. Patrick O’Reilly established the Riverside firm in 2001, and since then, it has achieved recognition for effective campaigns in a variety of media. Companies of all sizes need to establish effective brand building, public relations, and crisis management plans. When hiring a professional team to handle these functions, a company will need to pay attention to a number of factors, including the following: Experience and reputation: Find out how long a prospective public relations partner has been in business, as well as the volume of repeat business. Ask executives at other companies, as well as media professionals, for recommendations. Areas of focus: A company should first decide what it hopes to accomplish with the help of a PR agency, then make a selection based on related criteria. For example, if you want to increase your social media reach, it makes sense to work with a company with a strong track record of success using Twitter, Facebook, Instagram, and similar platforms. Compatibility: It’s important to know that you can develop a productive working relationship with the PR staff you’ll be interacting with the most. Sit down with the representative who would be your direct liaison and make sure your styles and goals align. Patrick O'Reilly, president of OPR Communications in Riverside, California, has earned a variety of awards for outstanding public relations work. For example, Patrick O’Reilly’s Riverside firm won the Bronze Anvil Award from the Public Relations Society of America (PRSA).
Every year in September, PRSA celebrates Ethics Month with a variety of activities. On the national level, the organization publishes a series of blog posts on ethics written by members of the PRSA Board of Ethics and Professional Standards, as well as other industry leaders. Other online activities include scheduled “tweet chats” on Twitter and an assortment of webinars featuring public relations experts. Together with the Arthur W. Page Center, PRSA surveyed members as part of 2015 Ethics Month to better understand what role ethics plays in the workplace and how executives respond to ethical challenges. Findings from the study will be shared with members and submitted to a journal for publication. The president and owner of OPR Communications, which he founded in Riverside, California, in 2001, Patrick O’Reilly has overseen hundreds of successful communications campaigns. For his efforts, Patrick O’Reilly and his Riverside-based firm have received awards from organizations like PRWeek and the Public Relations Society of America.
The nation’s leading public relations organization, the Public Relations Society of America (PRSA) has over 100 local chapters and districts to ensure its members stay connected and informed. Focused on setting standards of excellence and principles of ethics, PRSA also works to educate the public about the industry. In addition to annual awards, PRSA sponsors a number of conferences at both the national and local levels, although its main event is the international conference. Not only is it a valuable networking opportunity and career investment, the conference presents the newest technology and information that together are driving the industry. With exhibitors and career advisors, it also hosts a range of pre-conference workshops to help attendees develop specific skill sets and allows them to tailor the conference itself to their particular career levels and specialization. Patrick O'Reilly is a renowned public relations (PR) professional who runs a successful PR firm from his home community in Riverside, California. Working across multiple industries, Patrick O'Reilly leads the Riverside firm in three major areas of PR, including crisis communications.
One of the main roles of a PR team is to support its client or company in the event of a crisis or financial disaster. Due to the suddenness with which events of this nature can strike, PR teams must anticipate a variety of crises well in advance and have at the ready a timely and effective response. PR professionals should also assist in the creation of a crisis management team; this team will likely consist of several PR specialists as well as senior leadership at the company and legal representatives. Furthermore, as many employees at the client company as necessary should understand their role in crisis situations so that a successful response can be initiated as soon as possible. Also to this end, businesses should have a notification system in place so that these employees can be notified of a crisis immediately. In addition, a spokesperson--either be a member of the PR team or a close affiliate of the department--should be trained in the preferences and approved statements of his or her employers. Only this spokesperson should speak directly to the public and media during crisis response, and this individual should deliver messages that have been written and approved by management, and no others. Finally, important stakeholders should be identified prior to any kind of crisis and contacted as early as possible during the response process. This includes employees, of course, as well as outside investors. A highly respected public relations professional, Patrick O’Reilly currently serves as the president of O’Reilly Public Relations (OPR), a premier PR firm based in Riverside, C lifornia. With his more than 20 years of experience in Riverside and across the Western United States, Patrick O’Reilly has led his firm to great success by serving the needs of his team members as well as the needs of his clients.
Finding the right public relations firm is important to helping your company grow and succeed. Although the process may seem relatively simple, there are several things you should consider before making a decision. First, decide on what your PR goals are for your company and PR campaign. This ensures you find a firm that has experience in reaching goals similar to your own, increasing the likelihood that the campaign will end in success. If you are looking into a firm that handles several PR areas, asking about the team handling your account achieves the same thing by allowing you to see that the team members have experience in handling the areas you are focusing on. PR work can often be expensive, so deciding on a solid budget helps you during the process of finding a firm by weeding out those that may be too expensive. This also helps the firms you talk to by allowing them to provide you with a more accurate estimate and strategy. Through this additional information, you can make a more informed decision because you will have a better idea of exactly what you’ll be getting. To paint an even clearer picture of what your experience with the firm will be like, make specific requests regarding the presentation of the pitch, such as asking that the team who would work on your account do the presentation. Patrick O'Reilly serves O’Reilly Public Relations in Riverside, California, as the company’s president. Prior to establishing the Riverside firm, Patrick O'Reilly spent two decades leading a division of the largest independently owned public relations (PR) firm in the state.
Considering that free press on behalf of a client is the overall goal of all PR professionals, it is no wonder that social media is playing a bigger role in the profession with each passing day. It costs nothing to create a Twitter account, for example, and the process takes only a few minutes. PR professionals can monitor conversations about the brand they represent using Twitter and subsequently develop effective marketing campaigns based on such conversations. Social media platforms can also be used to keep old articles and news stories in the press cycle. A print piece will fall out of the public’s eye in a day or two, but a savvy PR representative can continuously redirect the customer base to the piece through well placed Tweets and links. Finally, PR professionals can utilize Twitter simply by using Twitter; exclusivity is a great marketing tool, and developing an advertising initiative or some other interactive relationship that only Twitter users can take part in is a great way to raise customer interest and generate word-of-mouth advertising. |
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