The Bronze Anvil Award spotlights individual components that add value to a successful public relations campaign. For example, a specific corporate website, blog, podcast, or annual report can achieve Bronze Anvil Award recognition. Moreover, a media relations initiative, social media program, or a word-of-mouth communications strategy can also earn the award. Ultimately, the Bronze Anvil Awards recognize the evolving scope and strategic importance of public relations.
In addition to the Bronze Anvil Award, PRSA also sponsors the Silver Anvil Award, which is touted as the industry’s most distinguished award, among other awards of excellence.