Considering that free press on behalf of a client is the overall goal of all PR professionals, it is no wonder that social media is playing a bigger role in the profession with each passing day. It costs nothing to create a Twitter account, for example, and the process takes only a few minutes. PR professionals can monitor conversations about the brand they represent using Twitter and subsequently develop effective marketing campaigns based on such conversations. Social media platforms can also be used to keep old articles and news stories in the press cycle. A print piece will fall out of the public’s eye in a day or two, but a savvy PR representative can continuously redirect the customer base to the piece through well placed Tweets and links. Finally, PR professionals can utilize Twitter simply by using Twitter; exclusivity is a great marketing tool, and developing an advertising initiative or some other interactive relationship that only Twitter users can take part in is a great way to raise customer interest and generate word-of-mouth advertising.
Patrick O'Reilly serves O’Reilly Public Relations in Riverside, California, as the company’s president. Prior to establishing the Riverside firm, Patrick O'Reilly spent two decades leading a division of the largest independently owned public relations (PR) firm in the state.
Considering that free press on behalf of a client is the overall goal of all PR professionals, it is no wonder that social media is playing a bigger role in the profession with each passing day. It costs nothing to create a Twitter account, for example, and the process takes only a few minutes. PR professionals can monitor conversations about the brand they represent using Twitter and subsequently develop effective marketing campaigns based on such conversations. Social media platforms can also be used to keep old articles and news stories in the press cycle. A print piece will fall out of the public’s eye in a day or two, but a savvy PR representative can continuously redirect the customer base to the piece through well placed Tweets and links. Finally, PR professionals can utilize Twitter simply by using Twitter; exclusivity is a great marketing tool, and developing an advertising initiative or some other interactive relationship that only Twitter users can take part in is a great way to raise customer interest and generate word-of-mouth advertising.
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Prior to establishing O’Reilly Public Relations in Riverside, California, Patrick O'Reilly worked for the largest independently-owned public relations agency in the state of California. Patrick O’Reilly has earned a number of awards for his at the Riverside firm, particularly for work on public affairs campaigns.
The public affairs industry is a subset of public relations. Public affairs professionals specialize in overseeing the relationship between a company and its stockholders, along with other outside individuals and organizations that support the company. Public affairs professionals act as a sort of ambassador between the company and these people, describing new company policies and initiatives alongside statistical and factual presentations supporting the company’s direction. Public affairs workers excel in media communications, issue management, and public policy. Public affairs professionals are valued by a number of employers, including but not limited to the government sector, corporate entities, and private citizens. Charities and non-profits also make use of public affairs specialists. An award-winning public relations professional, Patrick O’Reilly has helped to shape and enhance the images of hundreds of clients in the Riverside, California, area as president of O’Reilly Public Relations (OPR). Patrick O’Reilly and his Riverside firm have been recognized for their excellence in several areas by the Public Relations Society of America, including overall PR campaign, social media PR, and multimedia communications.
The Public Relations Society of America (PRSA) recently announced the dates for its 2014 International Conference, which is scheduled to take place October 11 through October 14 in Washington, D.C. Designed for public relations professionals of all levels and in various industries, the conference will feature more than 150 experts who will provide hands-on training; offer insight regarding the best practices and strategies that can help individuals grow their businesses; and share their own success stories. Since 1947, the PRSA has provided valuable support and resources for its more-than-21,000 members. The organization is dedicated to ensuring that its members uphold the highest standards of ethics and excellence, and to raising awareness about and advancing the profession of public relations in general. With a special expertise in crisis communications, media relations, and public affairs, longtime Riverside, California, resident Patrick O’Reilly has directed the communications campaigns of hundreds of clients as president of O’Reilly Public Relations (OPR). Operating out of the firm’s offices in Riverside, Patrick O’Reilly and his staff utilize various strategies, such as message development and strategic planning, to achieve favorable outcomes for their clients.
The Public Relations Society of America defines public relations as the “strategic communication process that builds mutually beneficial relationships between organizations and their publics.” In other words, it is the practice and art of communicating to benefit both an organization and its stakeholders. Public relations practitioners must possess excellent writing skills; know how to communicate effectively; and think like a businessperson or a news producer or anchor. Most importantly, public relations professionals must not be easily discouraged by the word “no.” For individuals who wish to break into the public relations industry, it is important to be able to network with other public relations professionals and to gain practical, hands-on experience prior to seeking full-time employment. Internships offer a valuable opportunity to determine whether public relations would be a suitable and desirable field. Headed by Patrick O’Reilly, O’Reilly Public Relations is a leading public relations firm headquartered in Riverside, California. With hundreds of successful campaigns and a number of awards to his credit, Patrick O’Reilly oversees branding, copywriting, community relations, and more for his diverse Riverside clientele.
While community relations specialists and media relations professionals perform similar functions, there are several distinct components to community relations. For example, community relations specialists coach their clients on how to communicate effectively with the public or with their own employees. They may also conduct opinion polls or other market research to collect information about how clients are perceived within the community, and use the results to improve their clients’ images. In addition, community relations specialists typically identify local organizations or citizens’ groups and establish cooperative relationships with their representatives. The goal of these relationships might be to arrange speeches, exhibits, or other types of public appearances for clients to raise their profiles and expand their networks. This requires an in-depth knowledge of the local community. |
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