Media interviews involve recording a telephone conversation or appearing on a television or radio show. A reporter or interviewer may pose challenging questions following an event, and corporate spokespeople require training on how to deal with controversial topics and present their organization in the best possible light.
Interviewees will benefit from thorough preparation before an interview and should have a solid understanding of both the topic of discussion and professional background of the interviewer. Moreover, they should speak slowly and clearly, taking adequate pauses, making sure to wait their turn before responding. It’s also important to avoid conflict situations or those in which a reporter inaccurately represents responses provided. A PR professional is trained to assist company representatives with preparation for these and other eventualities in the interview process.