In today’s world, communication can be instantaneous, thanks to social media platforms such as Twitter. There are many best practices that will enable a company to get the most out of Twitter. The following are only a few:
Build your brand. Your company’s Twitter profile picture, biography, and content should all present a strong and consistent image of who you are and what you have to offer.
Use hashtags effectively. A hashtag can indicate your company’s location or area of business, promote a product or event, or even facilitate online conversation. Make sure the ones you use accurately reflect the ideas you want them to.
Make a schedule. A Twitter communications plan will ideally include a calendar to help you engage your audience in a variety of ways. You might offer promotions on a certain day, and spotlight uses customers have found for your product on another.
Learn the art of the retweet. When you want to promote content from an individual or organization you follow, retweet it with credit to the source. Broadcasting original tweets in addition to retweeting can increase attention to your company.