Social media is an increasingly important means for reaching and interacting with customers. Facebook is a popular and an easy-to-use platform that drives the most traffic from social media referral, but before jumping in, companies and organizations should carefully consider their strategies in order to make the most out of a Facebook social media campaign.
In order to engage with customers and clients on Facebook, businesses may need to adjust to the tone of the medium. Facebook users respond best to being addressed in a casual and friendly manner. Secondly, it is important to design a content strategy that is focused on providing useful, relevant, and memorable information. Sharing helpful or entertaining links is a way to provide value to readers and build trust by offering something beyond a sales pitch.